I’m a huge fan of Blue Ocean Strategy – in fact it has underpinned Qcom’s evolving business model allowing us to remain competitive for decades within fast-changing industry sectors.
It’s taken us on a journey from manufacturing electronic equipment, to our current status as a technical outsourcer. For those looking at a shrinking order book or margins in 2009, now may be the time to consider BOS as a philosophy to reinvigorate your business.
BOS is not about out-competing others businesses in an existing market, it is about creating new markets or blue oceans, thus making competition irrelevant.
Consider Cirque du Soleil, who successfully married the Big Top experience of the circus, with big theatrical production values. The upshot was the first circus that could charge West End prices, which has become a $5bn international phenomenon. Competing for a share of a shrinking market is unlikely to be a sustainable business model so to find out more, log onto www.blueoceanstrategy.com