11/11/09

Digital signage services: signed, sealed & delivered

Neil Anderson

The demand for digital signage is growing exponentially; so much so, it could be the fastest growing market we’re involved with by next year.

We’ve just launched our digital signage installation service and reseller support package in conjunction with NEC, an industry-leading manufacturer, at the Ingram Roadshow.  Together we can offer resellers a highlyeffective combined product and servicing package. 

Managing an effective pre- and post-sales customer support service is a big challenge for digital signage companies. The cost of installing equipment and retaining a team of in-house installers and maintenance engineers is an expensive overhead and very often isn’t a practical solution for a reseller. It’s fairly specialised, in that a system may require wireless networks and awkward locations. 

Our field service engineers can install, set up, and manage all aspects digital signage equipment. They can offer this support whatever the challenges or vagaries of job, whether it’s setting up a wireless network in a supermarket or whether the equipment must be sited in a particularly awkward or inaccessibility place.  

All this should offer VARS a great package for their customers. I was pleased with the level of interest among the 100 or so Ingram IT resellers about this new partnership at Friday’s launch. 

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